A business introduction letter would be written for two reasons. The first is to introduce your business or product to new clients or other businesses and the second is to introduce a person.
No matter which type of introductory letter you’re writing you need to use correct business letter formats and language. Business communication letter writing explains about how to write a business letter and what types of language you should use while the business letter layout page shows the shapes that the letter could take. The page about proper business letter format gives important information about the presentation of the letter.
An introductory letter is very important so it’s important that you make sure it’s been written properly and is in the format that a business person reading it would expect.
This type of business introduction letter is designed to quickly enhance your business. It can be used to introduce a new business or a new product from an existing business.
This type of letter aims to gain your business new clients or investors.
It would be the first sheet of paper in a package of information that could include your business plan or product description/brochure.
It would be the first thing the receiver of the information would read; and, as such it might have not much more than 10 seconds to persuade the person to read more, to read the rest of the package. If the business introduction letter doesn’t do its job fast your whole business plan could just be binned.
The person reading your letter might be very busy and if they don’t see what’s in it for them very quickly they won’t be interested.
Use proper business letter format for this letter, and in the main body of the letter:
Remember to spend plenty of time getting the letter right. Do business proofreading to make sure there aren’t any mistakes and read it many times to get it just right.
This type of letter introduces someone or a company that you believe would be useful for the recipient to know about.
In this type of letter you should:
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By Jolyon Dodgson, copyright © 2011-2015
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