Writing an effective business plan is very important. This page contains the second half of the description of the sections you should include in a business plan. The first half can be found on the first page about writing an effective business plan.
Even if you’ll be the only employee of the business you still need to demonstrate, to potential investors, you understand the management process and what you’ll need to be responsible for.
This section is even more important if you intent to employ workers. The section should explain about the management of:
When writing an effective business plan you need to know and understand your target market and their motivations. You should know the size of the market and the share you realistically hope to get. Once you understand your market in detail it’ll be easier to develop your marketing strategy. You should explain:
Once you know what your marketing strategy is you’ll need to decide how to actually do the marketing; how you’ll achieve the goals set out in the marketing strategy. You need a detailed plan about how to do this. You’ll need to know the methods and actions you’ll use for each target, a timetable for achieving it, who'll do the marketing and the cost involved, how you’ll review the process and how the response you get will be handled.
Sales targets and objectives
The marketing strategy and plan leads to the most important part of your business, the sales. You need to provide realistic and reliable estimates of the sales volumes you expect for each product from each area and target groups your marketing focuses on.
Current financial requirements and financial forecasts
When writing an effective business plan this section needs to be detailed to prove that you’ve a viable business plan. It’ll include how much money you need now and what it’s needed for. This will be the finance you have available now, the finance you’re providing and finance you need form the investor. This break down needs to be as detailed and clear as possible. Use tables to show where money will be spent and generated.
This is the section, when writing an effective business plan, where you explain how you’ll achieve everything else you’ve stated in your business plan. This is where you explain the actions you’ll take to make your business into a reality. This section should include details about:
On the first page of the appendix include a list of the documents in the appendix and a page number for each one. You should also refer to each document in the appendices in the main body of the business plan. This way the investor can find all the evidence you’ve provided to support you business plan easily without it getting in the way, which it would if it was included in the business plan itself.
Remember that the presentation of the plan is a very important part of writing an effective business plan. If you need some advice about business proofreading or general English proofreading these links should be useful to you. There’s also further advice on the page offering help writing business plans.
Alternatively if you’d like a professional proofreader and copy editor to look at your business plan go to the page about my proofreading service. If you want to you can ask me a question at the contact me page or use the free trial to see the sort of improvements my service could make. There is also the Excellent Proofreading and Writing Facebook page where I’d be happy to offer help if you want to ask me a question.
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